Assigned Readings

Bryman, Ch. 9 & 17

Potter, W.J. & Levine-Donnerstine, D. (1999) Rethinking validity and reliability in content analysis. Journal of Applied Communication Research 27(3), 258-284.

Neuendorf, Kimberly A. Bring a copy of her flowchart for the process of content analysis research available at http://academic.csuohio.edu/kneuendorf/content/resources/flowc.htm

Emmison, M. & Smith, P. (2000). Researching the visual. Sage Publications, Thousand Oaks, CA. Pp. 21-56 (Current trends in visual research: a conceptual review). e-reserve

http://academic.csuohio.edu/kneuendorf/content/index.htm -- Review this

Class Preparation

See "Instructions for Preparation of Reviews for Class Discussion." Submit the electronic summary by 5:00 p.m. on Friday, March 27.

Elliott, J. (2005). Using narrative in social research. Sage Publications, Thousand Oaks, CA. Pp. 36-59 (Interpreting people's stories: narrative approaches to the analysis of qualitatie data). Get from Dr. Swisher.

Hogenraad, R., McKenzie, D.P. & Peladeau, N. (2003) Force and influence in content analysis: the production of new social knowledge. Quality & Quantity 37, 221-238.

Lacy, S. & Riffe, D. (1996) Sampling error and selecting intercoder reliability samples for nominal content categories. Journalism & Mass Communication Quarterly 73(4), 693-704.

Lepper, G. (2000). Categories in text and talk. Sage Publications, Thousand Oaks, CA. Pp. 11-29 (Practising the art of categorization analysis). Get from Dr. Swisher.

Roininen, K., Arvola, A. & Lahteenmaki, L. (2006). Exploring consumers' perceptions of local food with two different qualitative techniques: laddering and word association. Food Quality & Preference 17(1/2), 20-30.

Wilkinson, S. (2000). Women with breast cancer talking causes: comparing content, biographical and discursive analysis. Feminism & Psychology 10(4), 431-460.

Wilson, M.A. & Mackenzie, N.E. (2000) Social attributions based on domestic interiors. Journal of Environmental Psychology 20, 343-354.

Due Today

Individual Project Part II

Additional Resources

Berg, B.L. (2004) Qualitative Research Methods for the Social Sciences, Fifth Ed. Pearson, Boston. See 11, pp. 265-298.

Emmison, M. (2004) The conceptualization and analysis of visual data. In Qualitative Research, Second Edition, D. Silverman (ed.). Sage, Chicago, p. 246-265.

Heritage, J. (2004) Conversation analysis and institutional talk: analysing data. In Qualitative Research, Second Edition, D. Silverman (ed.). Sage, Chicago, p. 222-245.

Krippendorff, K. (2004) Content Analysis: an introduction to its methodology. Sage, Thousand Oaks, 409 pp.

Neuman, W.L. (2004) Basics of Social Research. Pearson, Boston. See Ch. 9, pp. 219-225.

Potter, J. (2004) Discourse analysis as a way of analysing naturally occurring talk. In Qualitative Research, Second Edition, D. Silverman (ed.). Sage, Chicago, p. 200-221.

Examples of Research Using Content Analysis

Collins-Kreiner, N. (1997) Cartographic characteristics of current Christian pilgrimage maps of the Holy Land. Cartographica 34(4), 45-54.

Gerstenfeld, P.B., Grant, D.R. & Chiang, C. (2003) Hate online: a content analysis of extremist internet sites. Analyses of Social Issues & Public Policy 3(1), 29-44.

Greenbert, B.S. & Woods, M.G. (1999) The soaps: their sex, gratifications and outcomes. The Journal of Sex Research 36(3), 250-257.

Hopkins, N. & Kahani-Hopkins, V. (2004) The antecedents of identification: a rhetorical analysis of British Muslim activists' constructions of community and identity. British Journal of Social Psychology 434(1), 41-57.

Janssen, A. & Murachver, T. (2004) The role of gender in New Zealand literature: comparisons across periods and styles of writing. Journal of Language and Social Psychology 23(2), 180-203.

Kunkel, D., Copoe, K.M. & Biely, E. (1999) Sexual messages on television: comparing findings from three studies. The Journal of Sex Research 36(3), 230-236.

Lazinger, S. & Handzel, R. (2003) Offering distance education in health informatics: the state of the web sites. Information Services & Use 23, 19-34.

McCullick, B., Belcher, D., Hardin, B. & Hardin, M. (2003) Butches, bullies and buffoons: images of physical education teachers in the movies. Sport, Education & Society 8(1), 3-16.

Monk-Turner, E., Ciba, P., Cunningham, M. et al. (2004) A content analysis of violence in American war movies. Analyses of Social Issues & Public Policy 4(1), 1-11.

Scharrer, E. (2004) Virtual violence: gender and aggression in video game advertisements. Mass Communication & Society 7(4), 393-412.

Smith, E.S., Offen, N. & Malone, R.E. (2005) What makes an ad a cigarette ad? Commercial tobacco imagery in the lesbian, gay, and bisexual press. Journal of Epidemiology & Community Health 59, 1086-1091.

Swiercz, P.M. & Ross, K.T. (2003) Rational, human, political and symbolic text in Harvard Business School cases: a study of structure and content. Journal of Management Education 27(4), 407-430.

Wood, B.D., Owens, C.T. & Durham, B.M. (2005) Presidential rhetoric and the economy. Journal of Politics 67(3), 627-645.

Zeldes, G.A. & Fico, F. (2005) Race and gender: an analysis of sources and reporters in the networks' coverage of the 2000 presidential campaign. Mass Communication & Society 8(4), 373-385.

Zwazrun, L. & Farrar, K.M. (2005) Doing what they say, saying what they mean: self-regulatory compliance and depictions of drinking in alcohol commercials in televised sports. Mass Communication & Society 8(4), 347-371.